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 Website Performance and its Strategic Importance   Internet When it comes to customer expectations regarding website performance, they are mainly looking for high performance. Therefore not being able to have a fast loading and quickly responding website can adversely impact a business in many ways. Slow Sites Lead to Lost Revenue Most people tend to expect a web page load in as little time as possible. Therefore slower page loading times can lead to enhanced page abandonment. It has been discovered that about 40% of users would most likely abandon a web page provided it failed to load within 2 to 3 seconds. This is even more prominent for e-commerce sites that can potentially experience loss of revenue even with a page delay of one second. This lost revenue due to slow websites is a very high value for highly popular e-commerce sites. A Google study conducted in 2015 shows that if an app or website takes a lot of time to load, 29% of smartphone owners immediately shift to a...

Affiliate Marketing: Why is it One of the Most Cost-Effective Ways to Advertise your Business   Advertising,Affiliate Programs,Internet Marketing Affiliate Marketing: Why is it One of the Most Cost-Effective Ways to Advertise your Business Ever heard of affiliate programs? These are forms of Internet advertising that rewards the affiliates for driving traffic to the advertiser or for other transactions. The advertiser pays the affiliate to place a link on their website, and the affiliate sends traffic to the advertiser in return. Simply put, it's about paying commissions to people who help you make sales. It's that easy. NOT. Affiliate marketing has its ups and downs. It could be draining if you are not armed with updated information and the technical how-tos. But this article's sole objective is to reach out to you and not to badmouth affiliate marketing. Here are the following reasons on why web marketers go gaga over affiliate marketing as a form of Internet advertisemen...